The operatives running former President Donald Trump’s cash-flush super PAC met quietly in December to sketch out their lines of attack against Florida Gov. Ron DeSantis and other potential GOP rivals — the latest indication that the slow-burning 2024 primary is beginning to intensify.
During the meeting, which was held in an Alexandria, Va. office and led by Trump lieutenants Taylor Budowich and Tony Fabrizio, the group pored over confidential polling, went over legal and communications strategies and laid out a six-month plan for the race. That plan included an opposition research initiative targeting DeSantis and other possible candidates.
The early planning foreshadows a coming battle between Trump and his would-be rivals. Trump, who bent the party to his will as president, is intensely focused on batting down anyone who challenge him. That’s especially true of DeSantis, whom the former president, over the weekend, derided as “disloyal,” while also attacking his early handling of the Covid-19 pandemic. Trump also appeared to tweak Nikki Haley, who is exploring a run after having served as his U.N. ambassador, by noting that she had previously said she wouldn’t run against him.
Now, Trump’s political apparatus is preparing to follow suit with its own offensive.
Over the next several weeks, the super PAC’s officials are expected to travel to the four early nominating states — Iowa, New Hampshire, South Carolina, and Nevada — to test out possible lines of attack against DeSantis and a handful of other potential rivals before focus groups. The Trump-aligned organization, MAGA, Inc., has begun drafting messages that could be used to undercut opponents, which it says are based on extensive opposition research.
Gov. Ron DeSantis listens to others during a news conference where he spoke of new law enforcement legislation that will be introduced during the upcoming session, on Jan. 26, 2023, in Miami.